Cameron Bharat Plantations
Cameron Bharat Plantations
Cameron Bharat Plantations Sdn. Bhd.AERIAL VIEW CAMERON HIGHLANDS Cameron Bharat Plantations Sdn. Bhd. Tanah Rata, Pahang Malaysia The geography, geology, altitude and climate of a location all contribute to the unique qualities of a tea crop. This causes the desirability, value, and flavour of single-estate teas to vary widely.The Cameron Highlands at an altitude of almost 2000 metres above sea level is blessed with cool nights, plentiful sunshine with temperatures not exceeding 30°C and about 2000 mm of rainfall every year. This makes it one of Malaysia’s best tea growing regions.This ideal location gives Cameron Valley its special delicacy, sweet aroma and subtle flavour. Each variant is the result of prized cultivation, further enhanced by closely guarded, special farming and processing techniques.This hill settlement was founded by the British in 1885 and over the years, has grown and developed into a bustling community, in some part due to the efforts and initiatives of the Bharat Group.Tea has many benefits. Studies have found that teas may help with cancer, heart disease, diabetes, encourage weight loss, lower cholesterol and bring about mental alertness. Tea also appears to have antimicrobial qualities and no real negative side effects. The Bharat Group offers six different types of tea, and within each type several options are available. There is a tea for every kind of tea drinker, from the newbie to the aficianado.The Bharat Group is a diversified global business with roots in Malaysia. It produces some of the world’s favourite tea labels. Initially a supplier of tea leaves to leading Malaysian and international brands, today the company is growing its retail presence with popular brands like Cameron Valley.From dream to determination, the company has greatly advanced since its inception in 1933 in the scenic Cameron Highlands, by Shuparshad Bansal Agarwal. Beginning in the age of the British Empire, surviving Japanese occupation in World War II and then expanding rapidly in the exciting era of Malaysian independence, the Bharat Group developed its expertise and extended its supply chain, growing in both size and scale.Rich in tradition and big in ambition, the company is driven by innovation. 1600 acres of prized plantation reaps an astonishing 70,000 kgs of green tea leaves plucked per week. 3143 cups of steaming tea exchange hands at retail outlets across Malaysia. 252 dedicated and enterprising employees constantly ensure Cameron Valley is a beverage of choice for consumers in over 20 countries.Today, the company contributes to the national economy and gives back to local communities through planned CSR initiatives. Future strategy focuses on product innovation, expanding to new channels and an increasing global presence.